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  • Language: English
  • Binding: Paperback
  • Publisher: Rupa Publications India Pvt. Ltd
  • Genre: Business & Economics
  • ISBN: 9789353040369, 9353040361
  • Edition: 2019
  • Pages: 224
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Failing to Succeed - The Story of India's First E-Commerce Company Specifications

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Failing to Succeed - The Story of India's First E-Commerce Company Features & Specifications stand apart in the KJH : Entrepreneurship category. The details about Failing to Succeed - The Story of India's First E-Commerce Company(English, Paperback, Vaitheeswaran K) are given below as well. Unboxing Failing to Succeed - The Story of India's First E-Commerce Company specs Language: English, Binding: Paperback, Publisher: Rupa Publications India Pvt. Ltd, Genre: Business & Economics, ISBN: 9789353040369, 9353040361, Edition: 2019, Pages: 224, & more details are given below

You can get things right and yet go wrong. In 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India's first e-commerce company. Yet, years later, when e-commerce was exploding in India- despite enjoying first-mover advantage- Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it 'something else'? For the first time ever, Vaitheeswaran reveals that it was indeed something else- a set of inexplicable events that destroyed what could have been a profitable business (an extreme rarity among technology start-ups). He bares his extraordinary trials and tribulations while dealing with business failure and the impossible pressures that can threaten entrepreneurs in India. Coming at the back of stories of young start-ups raising billions of dollars in funding and creating unicorns in just a few years, as well as the recent setbacks in the e-commerce industry, Failing to Succeed delves deep into the dark side of starting up and its myriad pitfalls. Filled with interesting anecdotes, tongue-in-cheek observations, amazing customer insights, hardhitting predictions and behind-the-scenes industry happenings, this book is an extraordinary unravelling of the challenges facing technology start-ups in India. It is a must-read for aspiring entrepreneurs, investors, industry professionals or business school students, and anyone interested in India's start-up ecosystem. A powerful narration, Failing to Succeed is eventually about finding ways to move forward and succeed despite failures...

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Failing to Succeed - The Story of India's First E-Commerce Company Specs

Book Details

Title Failing to Succeed
Imprint Rupa Publications India Pvt. Ltd
Publication Year 2019
Product Form Paperback
Publisher Rupa Publications India Pvt. Ltd
Alternative Title The Story of India's First E-Commerce Company
Genre Business & Economics
ISBN13 9789353040369
Book Category Economics, Business and Management Books
BISAC Subject Heading BUS025000
Book Subcategory Business and Management Books
ISBN10 9353040361
Language English

Contributors

Author Info K. VAITHEESWARAN, widely hailed as the ‘father of e-commerce in India’, co-founded India’s first e-commerce company Fabmart.com (later rebranded Indiaplaza.com) in 1999. In 2001, he co-founded the Fabmall supermarket chain, which was subsequently acquired by the Aditya Birla Group and rebranded 'More'. The More chain has been recently acquired by Amazon.com. Vaitheeswaran has advised global brands, including Deloitte, Diageo and Tata, among others, in their digital initiatives; mentors several start-ups; and is well known in the Indian start-up scene. He is a popular speaker on entrepreneurship at industry forums and institutes, including IITs and IIMs. Vaitheeswaran has recently started up again. He has co-founded an exciting range of delicious and nutritious beverages branded AGAIN (www.againdrinks.com). He lives in Bengaluru with his wife and son, and tweets @vaitheek

Books Info

Language English
Binding Paperback
Pages 224
Publisher Rupa Publications India Pvt. Ltd
Year 2019
Author Vaitheeswaran K 

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