Film Marketing into the Twenty-First Century(English, Paperback, unknown) Offer
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- Language: English
- Binding: Paperback
- Publisher: Bloomsbury Publishing (IN)
- Genre: Performing Arts
- ISBN: 9789389391275, 938939127X
- Pages: 288
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Film Marketing into the Twenty-First Century Features & Specifications stand apart in the ATF : Films, cinema category. The details about Film Marketing into the Twenty-First Century(English, Paperback, unknown) are given below as well. Unboxing Film Marketing into the Twenty-First Century specs Language: English, Binding: Paperback, Publisher: Bloomsbury Publishing (IN), Genre: Performing Arts, ISBN: 9789389391275, 938939127X, Pages: 288, & more details are given below
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
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Film Marketing into the Twenty-First Century Specs
Book Details
| Imprint | British Film Institute India |
Books Info
| Language | English |
| Binding | Paperback |
| Pages | 288 |
| Publisher | Bloomsbury Publishing (IN) |
| Year | 0 |
| Author | unknown |
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