Hooked - Hooked (English, Hardcover, Eyal Nir)(English, Hardcover, Eyal Nir) Offer
Lowest Price
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- Language: English
- Binding: Hardcover
- Publisher: Penguin Books Ltd
- Genre: Business & Economics
- ISBN: 9780241184837, 0241184835
- Edition: 1, 2015
- Pages: 256
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The Price of Hooked - Hooked is valid for sale in India & is dependent on external parameters like stock, time & area of delivery. The above price is slightly more than the Wholesale price of Hooked - Hooked & at par with the market price of Hooked - Hooked . Do check for Special price & additional offers like Hooked - Hooked from hdfc, sbi, citybank, axis bank offers which are also available from time to time at Flipkart. Be sure to check Hooked - Hooked Warranty information available on Flipkart.
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Product Features:
Hooked - Hooked Features & Specifications stand apart in the KJMV6 : Research & development management category. The details about Hooked - Hooked (English, Hardcover, Eyal Nir)(English, Hardcover, Eyal Nir) are given below as well. Unboxing Hooked - Hooked specs Language: English, Binding: Hardcover, Publisher: Penguin Books Ltd, Genre: Business & Economics, ISBN: 9780241184837, 0241184835, Edition: 1, 2015, Pages: 256, & more details are given below
THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE Why do some products capture our attention while others fade into obscurity? What makes us check our phones, open an app, or scroll a feed without even thinking? Is there a repeatable pattern behind how technology hooks us? In Hooked, Nir Eyal reveals the secret psychology behind the world's most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love. Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits. 'Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits' Steven Bartlett, Diary of a CEO 'Nir Eyal taught Silicon Valley how to design behaviour - and then reminded us to use that power responsibly; Mark Manson, Solved Podcast 'Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal's work helps us understand' Ali Abdaal, Deep Dive Podcast 'In Hooked, Nir Eyal shows the fine line between persuasion and coercion - and why ethical design matters more than ever' Jim O'Shaughnessy, Infinite Loops Podcast
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Hooked - Hooked Specs
Translation Details
| Translated to | English |
Additional Features
| Age Group | Above 14 years |
| Key Features | Hooked (English, Hardcover, Eyal Nir) |
Dimensions
| Width | 25 mm |
| Height | 208 mm |
| Length | 139 mm |
| Weight | 304 gr |
Book Details
| Title | Hooked |
| Imprint | Portfolio Penguin |
| Publication Year | 2015 |
| Product Form | Hardcover |
| Publisher | Penguin Books Ltd |
| Source ISBN | 9780241184837 |
| Alternative Title | Hooked (English, Hardcover, Eyal Nir) |
| Genre | Business & Economics |
| ISBN13 | 9780241184837 |
| Book Category | Economics, Business and Management Books |
| BISAC Subject Heading | BUS108000 |
| Book Subcategory | Business and Management Books |
| Edition | 1 |
| ISBN10 | 0241184835 |
| Language | English |
| Has E-book Sample | No |
Contributors
| Author Info | Nir Eyal is the bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. |
Books Info
| Language | English |
| Binding | Hardcover |
| Pages | 256 |
| Publisher | Penguin Books Ltd |
| Year | 2015 |
| Author | Eyal Nir |
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