Marketing Higher Education(English, Hardcover, Koku Paul Sergius) Offer
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- Language: English
- Binding: Hardcover
- Publisher: Taylor & Francis Ltd
- Genre: Business & Economics
- ISBN: 9780367749170
- Pages: 192
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Marketing Higher Education Specifications
Product Features:
Marketing Higher Education Features & Specifications stand apart in the KJS : Sales & marketing category. The details about Marketing Higher Education(English, Hardcover, Koku Paul Sergius) are given below as well. Unboxing Marketing Higher Education specs Language: English, Binding: Hardcover, Publisher: Taylor & Francis Ltd, Genre: Business & Economics, ISBN: 9780367749170, Pages: 192, & more details are given below
This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together. Unlike the current offering available on the subject, this book provides a uniquely applied approach, linking the theory of marketing practice to the Higher Education sector through real life case studies and examples. Each topic is covered in depth, including marketing segmentation, pricing, location, brand management, internationalization, and expansion. Overarchingly, the book considers how to develop and promote the university as a product and as a brand. Two case studies from real life universities in a broad range of locations are provided at the end of each chapter, alongside questions to aid understanding and application. Holistic and practical, Marketing Higher Education is an ideal guide for academics and students studying services marketing, Higher Education management and leadership, and marketing in the public sector. It will also be an invaluable resource for professionals working in Higher Education administration looking to develop their skills and understanding of marketing and brand building.
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Marketing Higher Education Specs
Book Details
| Imprint | Routledge |
Dimensions
| Height | 246 mm |
| Length | 174 mm |
| Weight | 453 gr |
Books Info
| Language | English |
| Binding | Hardcover |
| Pages | 192 |
| Publisher | Taylor & Francis Ltd |
| Year | 0 |
| Author | Koku Paul Sergius |
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