Reinventing Fashion Retailing(English, Hardcover, unknown) Offer
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- Language: English
- Binding: Hardcover
- Publisher: Springer International Publishing AG
- Genre: Business & Economics
- ISBN: 9783031111846
- Pages: 140
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Reinventing Fashion Retailing Specifications
Product Features:
Reinventing Fashion Retailing Features & Specifications stand apart in the KNP : Retail & wholesale industries category. The details about Reinventing Fashion Retailing(English, Hardcover, unknown) are given below as well. Unboxing Reinventing Fashion Retailing specs Language: English, Binding: Hardcover, Publisher: Springer International Publishing AG, Genre: Business & Economics, ISBN: 9783031111846, Pages: 140, & more details are given below
This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, the authors take a deep dive into the impact of digital technologies on fashion brands communication and social media strategies; on consumer behaviour and customer participation strategies; and on entrepreneurship and e-tailing strategies. The book covers topics such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), fashion recommender systems, virtual fitting rooms, customer models, gamification, online shopping, mobile-shopping, videogames, digital media and virtual worlds. The book also explores the concepts of cocreation, storytelling and interactivity in real-life crowdfunding campaigns and in the digital world. Bringing a cutting-edge insight into the state of the fashion business, this book will help scholars and practitioners in fashion retailing, discover how to digitalise and gamify products, services, experiences and open new enterprising avenues through innovative strategies, leadership and management.
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Reinventing Fashion Retailing Specs
Book Details
| Title | Reinventing Fashion Retailing |
| Imprint | Palgrave Macmillan |
| Product Form | Hardcover |
| Publisher | Springer International Publishing AG |
| Genre | Business & Economics |
| ISBN13 | 9783031111846 |
| Book Category | Economics, Business and Management Books |
| BISAC Subject Heading | BUS070000 |
| Book Subcategory | Business and Management Books |
| Language | English |
Dimensions
| Height | 210 mm |
| Length | 148 mm |
| Weight | 343 gr |
Books Info
| Language | English |
| Binding | Hardcover |
| Pages | 140 |
| Publisher | Springer International Publishing AG |
| Year | 0 |
| Author | unknown |
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