Marketing Management 15e Edition(English, Paperback, Kotler Philip) Offer
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- Language: English
- Binding: Paperback
- Publisher: Pearson Education India
- Genre: Business & Economics
- ISBN: 9789332557185, 9789332557185
- Edition: 15e, 2016
- Pages: 870
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Marketing Management 15e Edition Specifications
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Marketing Management 15e Edition Features & Specifications stand apart in the KJMV7 : Sales & marketing management category. The details about Marketing Management 15e Edition(English, Paperback, Kotler Philip) are given below as well. Unboxing Marketing Management 15e Edition specs Language: English, Binding: Paperback, Publisher: Pearson Education India, Genre: Business & Economics, ISBN: 9789332557185, 9789332557185, Edition: 15e, 2016, Pages: 870, & more details are given below
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Marketing Management 15e Edition Specs
Book Details
| Title | Marketing Management |
| Imprint | Pearson Education India |
| Publication Year | 2016 |
| Product Form | Paperback |
| Latest Version | 9789332587403 |
| Publisher | Pearson Education India |
| Genre | Business & Economics |
| Source Type | N |
| ISBN13 | 9789332557185 |
| Book Category | Economics, Business and Management Books |
| BISAC Subject Heading | BUS058010 |
| Number of Volumes | Single |
| Book Subcategory | Business and Management Books |
| Edition | 15e |
| Intended Audience | Young Adult |
| ISBN10 | 9789332557185 |
| Language | English |
| Has E-book Sample | No |
Contributors
| Author Info | Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Dr. Kotler is author of Marketing Management (Pearson), now in its fifteenth edition and the most widely used marketing text book worldwide. He has authored dozens of other successful books and has written more than 100 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing. Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. His research has been published in three of the major marketing journals: the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Research. He also has served on the Editorial Review Boards of those journals. With more than 90 published papers, his research has been widely cited and has received numerous awards. |
Books Info
| Language | English |
| Binding | Paperback |
| Pages | 870 |
| Publisher | Pearson Education India |
| Year | 2016 |
| Author | Kotler Philip |
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