Marketing Strategy and Management(English, Paperback, Baker Michael J.) Offer

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  • Language: English
  • Binding: Paperback
  • Publisher: Palgrave Macmillan
  • Genre: Business & Economics
  • ISBN: 9780333748565, 9780333748565
  • Pages: 576
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Marketing Strategy and Management Price In Online India

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Marketing Strategy and Management Specifications

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Marketing Strategy and Management Features & Specifications stand apart in the KJMV7 : Sales & marketing management category. The details about Marketing Strategy and Management(English, Paperback, Baker Michael J.) are given below as well. Unboxing Marketing Strategy and Management specs Language: English, Binding: Paperback, Publisher: Palgrave Macmillan, Genre: Business & Economics, ISBN: 9780333748565, 9780333748565, Pages: 576, & more details are given below

This is a major revision of Michael Baker's "Marketing Strategy and Management". Retaining its in-depth and analytical approach, the third edition pays particular attention to the implementation of strategy in practice, including the business to business, service, international and social and public sectors. This edition has been re-organised to reflect experiences from its use in teaching. This includes a new Part II, The Marketing Appreciation, which contains material on market research, macro-environmental analysis, customer, competitor and internal analysis. There are three new chapters including Industry and Competitive Analysis, and Current Issues and Trends and more substantial coverage of service industries and new technology.

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Marketing Strategy and Management Specs

Book Details

Title Marketing Strategy and Management
Imprint Palgrave Macmillan
Product Form Paperback
Publisher Palgrave Macmillan
Genre Business & Economics
Source Type N
ISBN13 9780333748565
Book Category Economics, Business and Management Books
BISAC Subject Heading BUS058010
Book Subcategory Business and Management Books
ISBN10 9780333748565
Language English

Dimensions

Height 246 mm
Length 189 mm
Weight 1092 gr

Books Info

Language English
Binding Paperback
Pages 576
Publisher Palgrave Macmillan
Year 0
Author Baker Michael J. 

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