Snapdeal’s Unbox Diwali Sale: Company is said to have touched Rs.700-800 cr in GMV
One of India’s largest online marketplace , Snapdeal , run by Jasper Infotech Pvt. Ltd, started its Unbox Diwali sale on 2 October .With the discount sales at the beginning of the festive sale season seem to have already exceeded their expectations, the company has been claiming to have bettered sales.
Although the company has slipped to a distant number three position in the online e-commerce market, still it has seen a surprise revival in sales during the ongoing festive sale.
“Snapdeal during the last four days of the sale event claims to have over achieved its internal sales targets and has already touched Rs 700-800 crore in GMV (gross merchandising value or cost of goods sold),” according to two people closely working on the sale.
Snapdeal , claimed that nearly 11 lakh buyers from over 2,800 cities and towns across India bought products on its marketplace in the first 16 hours of its sale.
Snapdeal during the sale saw major demand come from NCR, Bangalore, Mumbai, Hyderabad, Pune followed by Chennai and Kolkata. The company also saw robust demand from Tier 2 & 3 cities including Assam, Sikkim, Patna, Ranchi, Indore, Madurai and Bhopal.
During day one, Snapdeal claims to have sold more than 250,000 kitchen appliances and more than 100,000 pairs of footwear. According to the company, it sold over 100,000 mobile phones in the first eight hours of the sale.
The best selling categories were mobiles, followed by computers & peripherals, appliances, fashion and home.
While Snapdeal numbers are still way behind that of Amazon and Flipkart, who have both already crossed the Rs 1500 crore GMV mark; Snapdeal's sudden rebound has definitely eaten into the market share of Amazon and Flipkart this festive season.
Snapdeal too will run another round of sale between October 18-22; Amazon and Flipkart are also expected to run two-three days of sales in the second half of the month.
Snapdeal’s recent branding overhaul acted as a major booster.
In September, Snapdeal unveiled a new logo and tagline, Unbox Zindagi (or Unbox Life), in a move to re-position itself in the hyper-competitive e-commerce business.
As part of the makeover, Snapdeal’s logo is now in vermello (a shade of red) instead of the old blue and red combination
Snapdeal's sale has one more day (Thursday 6 October) to conclude their 5-day sale.