Recent Developments in the Economics of Advertising(English, Hardcover, unknown) Offer

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  • Language: English
  • Binding: Hardcover
  • Publisher: Edward Elgar Publishing Ltd
  • Genre: Business & Economics
  • ISBN: 9781783478873, 9781783478873
  • Pages: 688
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Recent Developments in the Economics of Advertising Specifications

Product Features:

Recent Developments in the Economics of Advertising Features & Specifications stand apart in the KJSA : Advertising category. The details about Recent Developments in the Economics of Advertising(English, Hardcover, unknown) are given below as well. Unboxing Recent Developments in the Economics of Advertising specs Language: English, Binding: Hardcover, Publisher: Edward Elgar Publishing Ltd, Genre: Business & Economics, ISBN: 9781783478873, 9781783478873, Pages: 688, & more details are given below

The research review discusses important papers in the Economics of Advertising since the Millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signalling, and information disclosure. Scholars of marketing and economics will find here both a back-drop and recent advances.

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Recent Developments in the Economics of Advertising Specs

Book Details

Title Recent Developments in the Economics of Advertising
Imprint Edward Elgar Publishing Ltd
Product Form Hardcover
Publisher Edward Elgar Publishing Ltd
Genre Business & Economics
ISBN13 9781783478873
Book Category Economics, Business and Management Books
BISAC Subject Heading BUS002000
Book Subcategory Economics Books
ISBN10 9781783478873
Language English

Dimensions

Height 244 mm
Length 169 mm

Books Info

Language English
Binding Hardcover
Pages 688
Publisher Edward Elgar Publishing Ltd
Year 0
Author unknown 

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