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- Language: English
- Binding: Paperback
- Publisher: Taylor & Francis Ltd
- Genre: Computers
- ISBN: 9780367878191, 9780367878191
- Pages: 228
In Stock
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Studying Digital Media Audiences Specifications
Product Features:
Studying Digital Media Audiences Features & Specifications stand apart in the JBCT : Media studies category. The details about Studying Digital Media Audiences(English, Paperback, unknown) are given below as well. Unboxing Studying Digital Media Audiences specs Language: English, Binding: Paperback, Publisher: Taylor & Francis Ltd, Genre: Computers, ISBN: 9780367878191, 9780367878191, Pages: 228, & more details are given below
Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms themselves monetise the digital traces of this activity. This environment demands new ways of thinking about audience and user engagement with media technologies, and raises significant questions on methods of conceiving and researching audience-users. This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences. Drawing from work conducted by researchers based in Australia and New Zealand, the book uses theoretical frameworks and case study material which are of direct relevance to audience researchers globally.
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Studying Digital Media Audiences Specs
Book Details
Imprint | Routledge |
Dimensions
Height | 229 mm |
Length | 152 mm |
Weight | 453 gr |
Books Info
Language | English |
Binding | Paperback |
Pages | 228 |
Publisher | Taylor & Francis Ltd |
Year | 0 |
Author | unknown |
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