The Essentials of Business Research Methods(English, Paperback, Hair Jr. Joe F.) Offer
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- Language: English
- Binding: Paperback
- Publisher: Taylor & Francis Inc
- Genre: Business & Economics
- ISBN: 9780765646132, 9780765646132
- Pages: 494
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The Essentials of Business Research Methods Features & Specifications stand apart in the GPS : Research methods: general category. The details about The Essentials of Business Research Methods(English, Paperback, Hair Jr. Joe F.) are given below as well. Unboxing The Essentials of Business Research Methods specs Language: English, Binding: Paperback, Publisher: Taylor & Francis Inc, Genre: Business & Economics, ISBN: 9780765646132, 9780765646132, Pages: 494, & more details are given below
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
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The Essentials of Business Research Methods Specs
Book Details
| Imprint | M.E. Sharpe |
Dimensions
| Height | 235 mm |
| Length | 191 mm |
| Weight | 885 gr |
Books Info
| Language | English |
| Binding | Paperback |
| Pages | 494 |
| Publisher | Taylor & Francis Inc |
| Year | 0 |
| Author | Hair Jr. Joe F. |
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