This is Marketing(English, Paperback, Godin Seth) Offer
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- Language: English
- Binding: Paperback
- Publisher: Penguin Books Ltd
- Genre: Business & Economics
- ISBN: 9780241370148, 9780241370148
- Edition: First, 2018
- Pages: 288
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This is Marketing Features & Specifications stand apart in the KJS : Sales & marketing category. The details about This is Marketing(English, Paperback, Godin Seth) are given below as well. Unboxing This is Marketing specs Language: English, Binding: Paperback, Publisher: Penguin Books Ltd, Genre: Business & Economics, ISBN: 9780241370148, 9780241370148, Edition: First, 2018, Pages: 288, & more details are given below
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way. "This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times If you enjoyed reading this, check out Seth Godin's Purple Cow, a true business classic.
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This is Marketing Specs
Dimensions
| Width | 23 mm |
| Height | 233 mm |
| Length | 154 mm |
| Weight | 367 gr |
Book Details
| Imprint | Portfolio Penguin |
| Publication Year | 2018 |
| Net Quantity | 1 |
Contributors
| Author Info | About the author Seth Godin is the author of 20 international bestsellers that have been translated into over 38 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade. He worked as a year as the volunteer founding editor of The Carbon Almanac, and his recent bestsellers also include The Practice and This is Marketing. He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame. His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter. His book Linchpin came out in 2008 and was the fastest-selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job. In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne. He's known as a pioneer in online education, and was the founder of the altMBA. You can find every single possible detail that anyone could ever want to know at sethgodin.com |
Books Info
| Language | English |
| Binding | Paperback |
| Pages | 288 |
| Publisher | Penguin Books Ltd |
| Year | 2018 |
| Author | Godin Seth |
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