Festive Season Sale Effect: Xiaomi had a business of more than 500 crores in just 72 hrs
Chinese smartphone maker Xiaomi has seen a good year in India so far with its smartphones exceeding expectations in terms of sale.
The company has claimed that it has sold over half a million smartphones in India in the last 72 hours owing to the festive sales being run by e-commerce firms such as Amazon India, Flipkart and Snapdeal.
As per Manu Jain, head of India operations at Xiaomi, He said:
We have sold 0.5 million phones in less than 72 hours, in three days on Amazon and Snapdeal -and a day on Flipkart .
He further said :“Between the five platforms that we are available on we sold two phones every second”
“Redmi Note 3 was the best selling phone on Amazon during the last three days of sale and Redmi 3S and 3S Prime were the top selling phones on Flipkart,” Jain said, adding that the company is out of stock for most of its products. The company is working towards making more stock available as it nears Diwali, a peak sale period for most brands in the country. “You can expect another event from us on the Mi portal before Diwali,” said Jain.
The company, which took 30 days to sell half a million phones last festive season, geared up with higher stock availability and timed its new product launches to make the most of the current festive season.
After a relatively quite 2015, Xiaomi has aggressively pushed its smartphones in India, especially aimed at the budget segment. After the Redmi Note 3, it launched two more budget smartphones, Redmi 3s and Redmi 3s Prime. Besides focusing on e-commerce platforms, Xiaomi is now looking to tap the offline market as well. Last week it launched a smartphone, the Redmi 3s plus, exclusively for the offline market.
The news comes in at a time when Xiaomi, one of the fastest growing smartphone makers in the world, is already finding it difficult to hold on to its leadership position in home market—China.
Xiaomi globally saw shipments decline 38% in China in the second quarter as Huawei Technologies took over the top spot in the world’s largest market, according to International Data Corp. The report further said that Xiaomi had shipped 10.5 million smartphones in the second quarter which is lower than the 17.1 million smartphones shipped in the same quarter back in 2015.