Reliance is considering to extend its Jio Prime Membership for another month

As Reliance Jio’s Happy New Year Offer is about to complete by the end of this week but it looks like they're not done yet. It already hit other Telecos hard enough because of which they lower down their current plans. But Reliance Jio came up with a new surprise, they're considering to extend its Jio Prime membership for another month.
As per TeleAnalysis, Jio is not happy with the number of subscribers who have applied for the Prime membership, as only about 22-27 million users have enrolled for prime membership out of 100 million user subscriber base. Whereas, Reliance had other expectations, as the company hasn’t even gained the 50% of their actual target. The OTT telco operator hasn’t revealed the official numbers on the difference of user database than the expected figure.
Reason behind the sudden extension of Reliance Jio's Happy New Year Offer
Interestingly, the consideration to increase the Jio Prime offers information spurred up after the Bank of America-Merrill Lynch survey which forecasted that nearly 85percent of existing Jio subscribers were willing to change to company’s Prime membership by April. To enrol for Prime, an existing subscriber has to pay a one-time fee of Rs 99, and then a monthly tariff of Rs 303. The main idea behind Prime subscription is to avail freebies through a daily Rs 10 plan.
Some of these benefits are free unlimited voice calls, SMS messages and free access to Jio’s suite of apps, also users can reap 4GB data which was later slashed to 1GB per day.