Uber Loyalty Programme: Get 10 credits/ride and extra 10% of what you spend on Uber
Uber has announced an exciting programme in India which is beneficial for regular Uber riders. Called the ‘Uber Loyalty Programme’, this service will provide loyalty credits to riders, per ride only taken in the month of April 2017. These loyalty credits can then be used for further Uber rides.
The company says 1 loyalty credit is same as Re. 1. However, one can earn 10 credits per ride, and an additional 10% of the money you spend on Uber. This means a minimum of 10 credits, along with one tenth of the ride’s cost. Credits accrued through the week will be added to your account every Tuesday of the following week.
This offer is not available to everyone, and selected riders will be contacted via email, SMS or in-app feed. There is no minimum requirement on the number of rides to be taken or the amount needed to be spent on Uber to be eligible for the credits. Actually, these loyalty credits are exactly like those you earn when you refer someone to Uber. You can use these credits for futher Uber Trips and we hope the company will continue the loyalty credit for long.
|10||Rs. 5,000 with no promo discount||100 + 500 = 600|
|20||Rs. 8,000 with Rs. 100 of promo discount||200 + 790 = 990|
|30||Rs 10,000 with Rs. 500 of promo discount||300 + 950 = 1,250|
The same programme has been tested in the US last year, where customers would get the credits in the form of a $25 free ride. Uber India is limiting this to only a few customers, so it seems like the company is piloting this service in India. There's a good chance that in the future, Uber might reveal a full fledged loyalty program for all its riders and will be available for every Uber rider.
Uber India's biggest rival Olacabs also has a loyalty program called ‘Ola Select’, that offers special discounts, free upgrades, free WiFi and discount coupons to subscribed riders. Ola's loyalty program model is more about getting extra perks than providing extra credits.